In order to improve its position in India, South Korean tech giant Samsung on Tuesday started the world’s largest mobile experience centre in Bengaluru, just after two months of opening its biggest mobile factory in Noida.
As per Mohandeep Singh, who is the Senior Vice President, Mobile Business, Samsung India, the firm is planning to become the part of India’s largest community in Bengaluru and the new centre is a part of company’s “Make in India” endeavor. He also stated that “We are looking at more number of such experience centres in the country. We are looking at covering all the big cities in India over a period of time with such centres.”
Bengaluru’s Opera House is a 33,000 sq. ft. an iconic building in the city’s central business district which has been regarded as a facelift to showcase Samsung’s mobile devices and various consumer electronic products. The centre will also run as a service centre for phones and it is equipped with high-speed public Wi-Fi.
The centre would provide Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT) experiences. Apart from this, all the enthusiasts will be able to enjoy VR experience like “4D Sway Chair” or the “Whiplash Pulsar 4D chair” which makes 360-degrees three-dimensional movements.
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Samsung would also showcase a complete line-up of smartphones and wearable devices at the experience centre including flashing consumer electronic products like QLED TV, Smart TV, “The Frame”, and “Family Hub” refrigerators.
The centre would also consist of a home appliance zone that would have a kitchen set-up. Here, a chef would give cooking demonstrations using Samsung smart ovens.
Apart from smartphones, it will showcase Samsung accessories such as cases, covers, and power backs. All the impending buyers would be given customization options for accessories.
Samsung stated, “They would be given choices such as installation of military strength skins for screen protection and 360-degree body protection (for phones). They can also get laser engraving done of any design or content on the mobile covers they choose.”
The new centre would also showcase a wide range of Harman Kardon, JBL and Samsung audio products. The firm is planning to launch such mobile experience centres in various cities of India in the upcoming years. Samsung currently manufactures 67 million smartphones in the country and as soon as the new plant starts working, the firm will manufacture 120 million units a year.